We have been providing BMW Group Switzerland with translation and proofreading services for more than a decade. We started back in 2009, and won our first tender with the Group in 2017. Since then, all BMW Group Switzerland projects (including those for BMW Motorrad, MINI, Alphabet and BMW Financial Services) have come to Diction, giving us the opportunity to work on a wide range of text types.

And we’re keeping the pedal to the metal: In autumn 2019, BMW issued another invitation to tender, and awarded us the contract once again – choosing Diction over several Swiss and international vendors in a hotly contested field. Our new exclusive supplier contract has been in force since 1 January 2020.

In the end, our competitive pricing structure, track record of delivering large volumes of texts to a consistently high quality, service-oriented approach, innovative technological solutions and streamlined processes all combined helped us see off the competition. Everyone here at Diction – and particularly our automotive translators and proofreaders – are thrilled at the prospect of many more years of Sheer Driving Pleasure.