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Inside Diction
Proofreading, editing, translation, copywriting

Diction is a leading Swiss language services provider, offering translation, editing, proofreading and copywriting services – in various specialist areas and in over 30 languages. We are a ISO 17100–certified company and firmly believe in employing in-house translators and editors along with a select group of external experts to guarantee a service which meets your precise needs, 24 hours a day. If you call us late at night or at the weekend, you will never be put through to a machine. Instead, a friendly, real person will take on the management of your project straight away.

What drives us is our desire to be the kind of company of which we ourselves would be satisfied customers. Of course we don’t claim to achieve perfection in all that we do, but that doesn’t stop us from striving to attain it – and if we ever do fall short of our own high ambitions, we always stick to our principle of aiming to provide the best service we possibly can.

For example:

  • Your linguistic needs don’t suddenly down tools and leave at 6 p.m. every Friday. And neither do we.
  • It’s not the time of day or the size of your project that dictate whether it’s urgent or not, but you – and you alone.
  • We believe that the more closely we work together, the better our work becomes. That’s why we never rely on anonymous freelancer databases, but on real in-house teams and select external specialists.
  • And whether you send us a 350-page document or a single word, we afford every project the same amount of care and attention. If we were the customer, that’s how we would want things to be done.

About Diction

Diction is a language service provider based in Eastern Switzerland with around 100 full-time employees. We are certified in accordance with the ISO 17100 standard, providing first-class translation, editing, proofreading and copywriting services in over 30 languages. We provide these services almost exclusively through our in-house teams and otherwise only work with a select group of freelancers that we know and trust. This also means that our clients can pick up the phone and speak to the translator, editor or proofreader at any time. Many renowned partners from the automotive and rail transport, banking and finance and hotel and tourism industries as well as other sectors rely on our services.

Diction’s story

2004
Roger Koch establishes a sole proprietorship called futur2 in Buchs SG and starts providing proofreading, editing and translation services. Clients include businesses in the region and students.

2005
Personal commitment and working with reliable freelancers pay off. The first projects for a large advertising agency in Zurich follow.

2006
Many advertising agencies and businesses rely on futur2 for multilingual editing services. Copywriting, editing and translation services for Internet companies are then built up.

2007
An increasing number of clients, both large and small, rely on futur2’s services. The number of permanent staff rises to three.

2008
futur2 grows to accommodate six members of staff and becomes futur2 gmbh. Translations in German, French, English, Italian and Spanish are our bread and butter.

2009
Despite the credit crunch, there are plenty of advertising and web agencies, as well as direct clients, that value good writing, stylish wording and accurate and appropriate translations. The team grows to nine people.

2010
futur2 gmbh continues to grow and becomes Diction AG. The team now numbers thirteen permanent staff.

2011
Diction proofreads, edits and translates texts – and advises an increasing number of clients on topics such as terminology and corporate language. In addition, the company opens an office in the heart of St.Gallen.

2012
Diction expands to over thirty employees and offers in-house desktop publishing. We can now proofread and translate texts directly in InDesign and QuarkXPress. Furthermore, Diction establishes an Asian team at its Buchs office.

2013
Diction provides a full range of services to a continually growing corporate client base: proofreading, translation and desktop publishing under one roof. Around the clock. We expand to sixty-five employees. Yet there has been no change in the personal commitment that has been an important feature of our services from the start. Our focus is still your text – and you!

2014
In May a team of Diction employees begins working the “night shift” in Vancouver. The time difference over on the Canadian west coast allows Diction to offer a genuine 24-hour service. Our Canadian subsidiary, Diction International Communication Services Ltd., is finally founded in autumn.

2015
In March, founder and owner Roger Koch takes a step back from the operational side of things and, in his new role on the Board of Directors, now oversees the company’s strategic focus. Day-to-day business is in good hands with experienced managers Teresa Braun, Catia Brunnenmeister, Patrizia Marchetti and Nadine Voss, together with new Managing Director Patrick Fassbender.

 2016
The Diction in-house team now consists of almost 80 people translating, proofreading, copywriting, interpreting, putting in night shifts, talking on the phone, balancing the books, networking, travelling around and learning something new with our discerning clients all over the world – and having fun while they do it.

2018
Patrick Fassbender becomes the owner of Diction in March. He leads the company together with an experienced management team made up of Catia Brunnenmeister, Patrizia Marchetti and Silvia Lampert. Diction now has more than 100 employees, and the “night-shift” team in the Vancouver office continues to grow.

Facts and figures

Over 100 in-house language experts are based in Buchs SG and St. Gallen, and now also in Vancouver, Canada.

Head office

Diction AG
Postfach 249
Bahnhofstrasse 32
9471 Buchs SG
T +41 81 750 53 33
F +41 81 750 53 32
info@diction.ch

St.Gallen office

Diction AG
Postfach 140
Marktgasse 3
9004 St.Gallen
T +41 81 750 53 33
F +41 81 750 53 32
info@diction.ch

Vancouver office

Diction
International Communication Services Ltd.
Suite 300 – 853 Richards St
Vancouver, BC, V6B 3B4
T +41 81 750 53 33
F +41 81 750 53 32
info@diction.ch

Diction AG company identification/VAT registration number: CHE-114.124.005

Maintaining close relationships

Naturally Patrick Fassbender, Managing Director at Diction, is proud of the company’s steady growth. But what’s really important is working every day to ensure client satisfaction. And when we come together – clients, partners and employees – we can do just that.

Video is in German.

References and case studies

Large-scale projects, multiple languages, tight deadlines – find out here how we successfully realise even the most complex language-related projects for our clients. And with the same dedication and commitment no matter how big or small the client.

Diction in Vancouver

Diction in Canada
Overnight express service in Vancouver

You need a text translated overnight? Not a problem. A team of Diction employees is already working the night shift for you in Canada, so you really can count on 24-hour Diction assistance with all your projects.

diction_bird

Vacancies in Vancouver

All positions in Canada are currently filled. But you might be interested in one of our vacancies in Switzerland.

What our clients say about us

Cooperation on an (almost) daily basis

We have been working together with Diction for over two years now, specifically in the areas of editing and translation in several languages. In fact, we have such a close working relationship that we are in contact almost every single day. The quality of service is simply magnificent. The team are exceptionally thorough, as well as highly competent, and work at a tempo that ensures they never fail to meet our deadlines. Everyone who works there is professional, friendly and always on hand to answer any questions we have. We are looking forward to continuing to work with Diction in the future.

Marie LeggeriConsultant, Serviceplan

A service I would certainly recommend

I have always been impressed by the quality of the proofreading work at Diction. I also have texts translated in Buchs and am always happy to recommend Diction to my associates and business partners.

Sigvard Wohlwend Owner, Wohlwend GmbH für Kommunikation

Our partners

Swiss Award Corporate Communications Finance Forum Liechtenstein B2Run Switzerland Innovation Neue Zürcher Compliance-Konferenz Special Olympics Switzerland Zürcher Hochschule für Angewandte Wissenschaften Swiss Marketing

Place an order

We are available NOW – in person, no answering machines.
24 hours a day, 7 days a week.

Just call us on +41 81 750 53 33
send us an e-mail at info@diction.ch
or use our simple contact form:

 

 

 

Please complete all fields marked with *.

Data storage*

Wondering why we don’t have an online order form? Take a look at our blog post (currently only available in German).

Place an order

We are available NOW – in person, no answering machines.
24 hours a day, 7 days a week.

Just call us on +41 81 750 53 33
send us an e-mail at info@diction.ch
or use our simple contact form:

 

 

 

Please complete all fields marked with *.

Data storage*

Wondering why we don’t have an online order form? Take a look at our blog post (currently only available in German).

Place an order

We are available NOW – in person, no answering machines.
24 hours a day, 7 days a week.

Just call us on +41 81 750 53 33
send us an e-mail at info@diction.ch
or use our simple contact form:

 

 

 

Please complete all fields marked with *.

Data storage*

Wondering why we don’t have an online order form? Take a look at our blog post (currently only available in German).