Reference

Easier said than done! Anyone who publishes complex corporate reports under pressure to meet the annual deadline knows the challenge: different managers focus on their own sections, and there’s rarely enough time to align spelling and style across departments – which is perfectly understandable. PSP Swiss Property attaches great importance to transparency towards its stakeholders and strives to communicate clearly and consistently. To achieve this, the company needed a professional partner to help elevate its corporate language and specialist terminology to the next level. And Diction? We have a system designed precisely for that! In the “Plan” stage of our service trio “Plan. Create. Automate”, we optimise linguistic assets and processes for maximum communicative professionalism.

To allow the experts at PSP Swiss Property to focus fully on the content of the report, Diction took on the task of developing and implementing a consistent linguistic framework – in German and English. The shared goal was to analyse the existing approach for (in)efficiency and to establish clear rules for the writing and translation process, which would help the experts at PSP Swiss Property save time, stress and costs in future. Bonus effect: a consistent corporate language also strengthens the brand image among the target audience. Naturally, the entire new workflow had to comply with data protection regulations. We achieved this requirement quickly, as PSP can always rely on our ISO 27001-certified environment and our contractual safeguards.

Diction began by proofreading the annual report in both German and English. At the same time, our Language Consulting Team carried out the initial groundwork for creating a custom style guide and glossary, extracting terminology and writing rules. Then the real work began: we compared the final versions with our corrections and used the learnings to further develop the language assets. We then presented our analysis on-site, offering suggestions to fine-tune the assets and improve the future workflow. The key to success was excellent collaboration with the PSP team: every detail was carefully considered and discussed across all departments. Have we perhaps met our match in precision? Together, we decided that PSP would produce only the original German version in the future, which Diction would then correct and translate into English. PSP authors at as well as Diction language professionals benefit from the established writing rules and clear terminology management.