Skip to main content

Create

Create content with people and AI – the perfect partnership

Combining human expertise with smart technology is the fastest route to exceptional results. AI takes care of time-consuming tasks in no time. But how do you make sure the output is outstanding. Whether it’s translation, copywriting or audio-video localisation, our language professionals ensure everything is accurate, stylistically sound and consistent with your brand voice. They add the human touch that keeps your content natural and engaging, even when AI is part of the process.

Create content with human expertise

Machines can do a lot, but creativity and nuance still need people. Now more than ever, we need skilled and creative language experts refine your content with precision and flair.

Create content by harnessing the power of AI

Whatever the topic, text type or channel, our secure, adaptive automation tools and trainable AI help you work smarter and faster – without compromising quality.

How do you create the best content for all your channels?

By combining AI with first-class creativity. When it comes to writing, AI delivers ideas, structure, outlines and variations in seconds. For translation, trained models integrate your terminology and corporate language seamlessly. But technology alone isn’t enough. Human language experts bring nuance and cultural insight to every piece of content they create. They ensure that the tone, wording and message hit the mark every time – whether it’s for your website, social media or newsletter.

The secret ingredient: clear language assets such as style guides, terminology and tone of voice are essential for both humans and machines. They make the “create” phase much easier, faster and more cost-effective. Both tools and copywriters need to be well fed with material! As one client once put it so well: “We were cooking without a recipe for years and didn’t even realise it.”

For the fastest and best content creation, plan ahead – and combine AI with creative minds to get the best results

We are your partner – for creating the best content

Do you need building blocks for efficient content production?

We are here for you! Let’s build your language assets, train your AI tools (and your copywriters 😉), and plan the best solutions for efficient, high-quality communication. Get in touch today! We look forward to meeting you and to discuss your options with no obligation.

Need fast, high-quality texts? Meet Diction AI!

It couldn’t be easier: enter your content directly into the translation field or upload your file – one click, and you’re done! But wait – DeepL and others can do that too. So why choose Diction AI? Here are four very good reasons:

  • It’s trained with your corporate language, terminology and, if required, your translation memory
  • It’s secure by design because your data is stored exclusively in Switzerland
  • It can be combined with human revision on request at the click of a button, no complex commissioning
  • It offers personal support. Unlike the anonymous giant providers, we know you and you know us

For many of our clients, data security is is non-negotiable. We often hear from companies that compliance rules prevent them from using even the paid versions of popular LLMs (despite their claims of data safety).

What else does Diction AI offer? Everything you need to make AI translation practical and effective: unlimited data input, API integration, and subscription models with licences tailored to your needs.

Ready to make your AI translations more secure and effective? Let’s talk!

Reference

All-in-one language package for Swissmem

Many talented professionals work together in the Swissmem industry association to keep Switzerland’s key technical professions running smoothly. But with so many projects, documents and events, how do you keep track of all the language requirements? Ideally with a partner such as Diction – someone who does more than “just” translation and offers a comprehensive solution package including consulting, planning and automation.

What language services do you need?

The amount of written content seems to be constantly increasing everywhere. Every channel demands top-quality material, both online and offline. Ideally, in multible languages. That’s why it’s reassuring to be able to entrust the entire process to a single reliable partner: translation, transcreation, editing, proofreading, copywriting, post-editing, audio-video localisation, DTP and SEO/GEO. When it comes to transcreation, we rely entirely on human creativity – though even here, AI can sometimes help spark ideas and speed things up.

In which industries do we have experience? Quite simply, in all of them. But most often, companies turn to us for marketing, finance and insurance, education, watchmaking and luxury goods, as well as the automotive sector.

The Diction advantage works in your favor: whatever the service, you benefit from an integrated workflow. Our motto “Plan. Create. Automate” ensures everything works in perfect harmony. Content creation becomes faster and more effective because we plan and automate your assets in close collaboration with you.

Marketing

Complex campaigns or catchy slogans? We work with advertising agencies, marketing departments, tourism organisations and more.

Finance und legal

Annual reports, sustainability reports, securities prospectuses, shareholder letters, contracts, legal notices, compliance documents and beyond.

Education

Curricula, exam questions, qualification profiles and much more in multiple languages for educational organisations across Switzerland.

Watchmaking and luxury segment

For over 20 years, we’ve delivered projects such as intricat

FAQ

How does Diction ensure top-quality translations?

The quality of our translations rests on two key pillars: experienced specialist translators and clearly defined, audited processes. At Diction, all translations are carried out by dedicated language professionals with solid expertise in their respective fields.

In addition, Diction holds several ISO certifications and therefore meets internationally recognised quality management standards. Structured, transparent workflows, consistent process controls and stringent standards of data protection and information security ensure that every project is delivered reliably and professionally.

FAQ

Can custom terminology or a style guide be integrated into Diction AI?

Yes, the adaptive tool takes your company-specific terminology, writing guidelines and corporate language into account. This means you receive content that consistently reflects your brand identity and tonality while also reducing revision cycles and saving valuable time. If required, you can also add professional post-editing to ensure the text reads like a human translation.

FAQ

Why should I rely on both AI and human professionals for content creation?

Because you get the best of both worlds. AI handles many time‑consuming tasks in seconds – for example creating drafts, variations or initial translations. Our language professionals then refine the output if required, checking style, tone, audience impact and brand consistency. That’s exactly why we developed the “Create” approach within our process cycle – to deliver content that is produced efficiently yet still sounds natural, creative and high‑quality.

FAQ

What role do language assets such as terminology or style guides play in creating content?

A crucial one. Clear terminology, a defined tone of voice, and a style guide support both your AI and your copywriters. When everyone works from the same foundation, content is produced faster, more consistently and at a higher quality. Good language assets are a bit like the recipe for successful communication.

FAQ

What makes Diction AI special compared with other AI translation tools?

Diction AI can be specifically trained using your corporate language, terminology, and, if required, your translation memory. There is also a strong focus on data security: your data is only stored exclusively in Switzerland. In addition, you can add a human review at the click of a button and benefit from personal support. This way, you combine the efficiency of AI with quality, security and individual care.

FAQ

What does “Create” mean at Diction?

“Create” is part of our effective process cycle “Plan. Create. Automate.” . It stands for the actual content creation – in other words, writing, translating, transcreating or localising. Both AI tools and experienced language professionals play a role here. The AI supports efficiency and scalability, while people bring creativity, precision, and a clear understanding of how your brand should sound. The result is content that is not only correct but also compelling and brand-appropriate.