Skip to main content
DTP

Corporate Language Manager

How can corporate language be managed effectively?

Diction’s terminology tool sets your corporate language apart. Our Corporate Language Manager Lexeri promotes linguistic consistency and facilitates effective collaboration across all departments. Access to generative AI tools is also available on request.

We are your partner – for every project

Don’t have time to think about language solutions? We certainly do!

Wondering how to cut translation costs and simplify processes in the long term? If you don’t have time to research, we’ll gladly advise you – free of charge and with no obligation. The Corporate Language Manager is just one of many tools we offer to streamline workflows and ensure top-quality language services. Just get in touch!

Managing all terminology on one platform – maybe even with AI? Is that possible?

Yes, if the platform is intuitive, collaborative and lets you check terms directly in the document as you write. Simple word lists in Excel or Word are cumbersome, prone to errors and difficult to keep up to date. Some clients tell us their corporate language virtually disappeared after long-standing experts retired – because “everything was in their heads”. Make your preferred wording visible and accessible to all your team members – with customised workflows, configurable views and integration directly into the text environment.

So how does easy terminology management work?

It’s particularly straightforward with Lexeri, Diction’s Corporate Language Manager. Our client portal gives you access to an integrated platform where you can create, manage and share your company glossary (with your employees, marketing agency, translators and more). This helps you achieve one clear goal: making your company speak with one voice. Every word, in every language shows your clients what you stand for and sets you apart from the competition. But it’s not all about image – it’s also about cutting costs and making things simpler. When different names are used to refer to your products and services, it creates extra work. Clients often report that teams talk past each other, agencies aren’t properly informed, or buyers receive inconsistent information.

Can terminology be managed and used with AI?

Absolutely! Today, many texts are no longer created (solely) by humans, but also by AI, in particular by LLMs (large language models) such as Gemini or Llama. These tools can recognise and apply company terminology just as well as human writers. Lexeri includes features that allow generative AI tools to access your terminology. Experience the benefits for yourself with a free demo.

Expertise

Do you need assistance? We are here for you!

Honestly, we would love to spend the whole day talking to you about language and great writing. You probably don’t have that much time, but can we still help? Bruno Ciola, Head of Language Technology, would be happy to receive a call or email if you have any questions about the Corporate Language Manager. 

beratung@diction.ch
+41 81 750 53 33

What turns the terminology tool into a real game changer for you?

Firstly, it makes corporate language accessible to your entire team. The tool is simple and intuitive to navigate, allowing anyone to tap into information that would normally be handled only by terminology experts. Even people who do have little to do with language-related tasks in their day-to-day work can look up terms with a simple click of the mouse and find valuable information about specific phrases and wording. It also lets users add style guides and templates.

Standardise language throughout your company

Every company speaks its own language. In theory, at least. In practice, not every employee knows where to find information about corporate language or how to use it properly. In many cases, entire departments will be using their own terms without knowing what the other departments are doing. In the terminology management tool, you define the company language and share it with all teams at the click of a button.

Check wording directly in documents

Each team member using the tool can verify terms effectively by running a term check. Imagine you are writing a business letter or a new web text. The tool highlights words in red, yellow or green directly in the document, depending on whether a term is preferred, accepted or to be avoided. In addition, the Corporate Language Manager suggests preferred terms.

Find terms easily using specific topic filters

In addition to the “traffic light” checks in the document, you can of course easily look up the terms manually using the search bar. Or display only entries for a specific topic or category. In any case, the terms are highlighted in different colours to indicate whether the word is preferred, accepted or to be avoided.

Design collaborative workflows

The tool allows you to make all your team’s specialised knowledge available on a single platform. A flexible system for managing roles and permissions lets you grant access to all users or selected individuals to create entries. This way, you can collect information from all departments and consider different perspectives when adding new terms or wording to the corporate language.

Utilise term checks and AI

Term check verifies the spelling and status of terms in real time: by integrating external systems such as add-ins, interfaces and extensions, you can use it directly as you write. Lexeri also allows generative AI tools to access the terminology.

Different user roles for employees

The Corporate Language Manager offers user roles based on function: from administrators who manage technical settings, to terminologists who provide linguistic and subject-specific expertise, to users who can search, use and even suggest terms.

Benefits of well-managed corporate language

Perhaps you already have various glossaries or term lists, but they are not kept up to date or not everyone at your company knows about them. What specific benefits do you gain when our terminology tool supports your corporate language management? You have probably thought about all of these issues before:

  • Setting yourself apart from the competition with distinct language
  • Strengthening corporate identity
  • Consistent communication with your clients
  • Legal certainty through precise terminology
  • Lower translation costs and fewer queries from translators
  • Less effort required for text creation (including through AI integration)
  • Less work managing client relations
  • Less time required to coordinate between departments

Sound familiar? Some specific examples: different teams within a company sometimes refer to the same products or services by different names. This can increase production costs or, at best, lead to interdepartmental meetings that waste time discussing designations and definitions that should already be clear. Our language experts frequently see cases where a client’s marketing department insists on one name for a product while the legal department expects another. There are also cases where both departments are unaware they are using different names and only discover this when our translators bring it to their attention. Your customer support staff will also save time and effort by dealing with fewer customer enquiries (and avoiding the extra research) related to documents with inconsistent terminology. This is why it is better to take control of your company’s terminology from the outset.

Who is the Corporate Language Manager designed for?

That’s the great thing about the Corporate Language Manager: the tool is useful to all clients, large or small, who are looking for an extra-simple, extra-effective solution for their corporate language management. You will always have the right terminology in the right place.

We offer both a pro and a corporate version of the Corporate Language Manager. This means the size of your company doesn’t matter – whether you have 2,000 employees across dozens of departments or run a family business with just a handful of people.

There are additional options for customising the tool to suit your needs and number of users. Even with just a small group of employees, it can sometimes be a challenge to communicate with clients in a consistent voice – this powerful tool finally makes it possible and requires almost no effort at all.

Simply give us a call to find out more or book a free demo of the tool.