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Create content with people and AI – the perfect partnership

Combining human expertise with smart technology is the fastest route to exceptional results. AI takes care of time-consuming tasks in no time. But how do you make sure the output is outstanding. Whether it’s translation, copywriting or audio-video localisation, our language professionals ensure everything is accurate, stylistically sound and consistent with your brand voice. They add the human touch that keeps your content natural and engaging, even when AI is part of the process.

Create content with human expertise

Machines can do a lot, but creativity and nuance still need people. Now more than ever, we need skilled and creative language experts refine your content with precision and flair.

Create content by harnessing the power of AI

Whatever the topic, text type or channel, our secure, adaptive automation tools and trainable AI help you work smarter and faster – without compromising quality.

How do you create the best content for all your channels?

By combining AI with first-class creativity. When it comes to writing, AI delivers ideas, structure, outlines and variations in seconds. For translation, trained models integrate your terminology and corporate language seamlessly. But technology alone isn’t enough. Human language experts bring nuance and cultural insight to every piece of content they create. They ensure that the tone, wording and message hit the mark every time – whether it’s for your website, social media or newsletter.

The secret ingredient: clear language assets such as style guides, terminology and tone of voice are essential for both humans and machines. They make the “create” phase much easier, faster and more cost-effective. Both tools and copywriters need to be well fed with material! As one client once put it so well: “We were cooking without a recipe for years and didn’t even realise it.”

For the fastest and best content creation, plan ahead – and combine AI with creative minds to get the best results

We are your partner – for creating the best content

Do you need building blocks for efficient content production?

We are here for you! Let’s build your language assets, train your AI tools (and your copywriters 😉), and plan the best solutions for efficient, high-quality communication. Get in touch today! We look forward to meeting you and to discuss your options with no obligation.

Need fast, high-quality texts? Meet Diction AI!

It couldn’t be easier: enter your content directly into the translation field or upload your file – one click, and you’re done! But wait – DeepL and others can do that too. So why choose Diction AI? Here are four very good reasons:

  • It’s trained with your corporate language, terminology and, if required, your translation memory
  • It’s secure by design because your data is stored exclusively in Switzerland
  • It can be combined with human revision on request at the click of a button, no complex commissioning
  • It offers personal support. Unlike the anonymous giant providers, we know you and you know us

For many of our clients, data security is is non-negotiable. We often hear from companies that compliance rules prevent them from using even the paid versions of popular LLMs (despite their claims of data safety).

What else does Diction AI offer? Everything you need to make AI translation practical and effective: unlimited data input, API integration, and subscription models with licences tailored to your needs.

Ready to make your AI translations more secure and effective? Let’s talk!

Reference

All-in-one language package for Swissmem

Many talented professionals work together in the Swissmem industry association to keep Switzerland’s key technical professions running smoothly. But with so many projects, documents and events, how do you keep track of all the language requirements? Ideally with a partner such as Diction – someone who does more than “just” translation and offers a comprehensive solution package including consulting, planning and automation.

What language services do you need?

The amount of written content seems to be constantly increasing everywhere. Every channel demands top-quality material, both online and offline. Ideally, in multible languages. That’s why it’s reassuring to be able to entrust the entire process to a single reliable partner: translation, transcreation, editing, proofreading, copywriting, post-editing, audio-video localisation, DTP and SEO/GEO. When it comes to transcreation, we rely entirely on human creativity – though even here, AI can sometimes help spark ideas and speed things up.

In which industries do we have experience? Quite simply, in all of them. But most often, companies turn to us for marketing, finance and insurance, education, watchmaking and luxury goods, as well as the automotive sector.

The Diction advantage works in your favor: whatever the service, you benefit from an integrated workflow. Our motto “Plan. Create. Automate” ensures everything works in perfect harmony. Content creation becomes faster and more effective because we plan and automate your assets in close collaboration with you.

Marketing

Complex campaigns or catchy slogans? We work with advertising agencies, marketing departments, tourism organisations and more.

Finance und legal

Annual reports, sustainability reports, securities prospectuses, shareholder letters, contracts, legal notices, compliance documents and beyond.

Education

Curricula, exam questions, qualification profiles and much more in multiple languages for educational organisations across Switzerland.

Watchmaking and luxury segment

For over 20 years, we’ve delivered projects such as intricat

FAQ

How does Diction ensure translation quality?

First and foremost, by working with top specialists. Secondly, through multiple ISO certifications that set strict quality standards. We offer certified quality management, defined and transparent processes, high levels of data protection and strong information security. You can thus rest assured that we are passionate about delivering quality.

FAQ

Which sectors does Diction support?

Almost all of them! We have specialists and subject-matter experts for every sector and industry. In the age of AI, it’s more important than ever that a real expert reviews AI output – not just for language quality, but also for content accuracy and domain-specific knowledge. After all, technical language varies greatly across industries. Whatever you need, we have the right match for you. We receive the most frequent requests (and therefore have the largest pool of professionals) in the following areas:

  • Automotive industry
  • Finance and corporate reporting
  • Legal and compliance
  • Watchmaking and luxury goods
  • Advertising and marketing
  • Education and economic development

Whether you need translations or editing for contracts, deeds, corporate reports, watch catalogues, art books, examination regulations, automotive legal texts, advertising flyers or more – you can rely on decades of expertise and top-tier resources.

FAQ

Can I integrate my terminology and style guide into Diction AI?

Yes, that is one of the major advantage of Diction AI. This adaptive tool uses your terminology, writing rules and corporate language to ensure your content always reflects your brand voice. This saves time and effort by reducing the need for checks and corrections. If you’d like, you can add post-editing after the AI translation. Because even when AI follows the rules, it can feel reassuring to have a human review the text.