You can create content that works for both SEO and GEO by following key technical and content guidelines. From a technical perspective, factors such as fast loading times, mobile optimisation, indexability, URL structure and internal/external linking are crucial.
When it comes to content, your goal is to engage users with high-quality, relevant material that meats their search intent. This will generally keep users on your site longer and, ideally, encourages them to take action. Search engines and AI systems consider your content high quality, if you keep the following in mind:
- Prompt-oriented writing (What might someone type into the search bar?)
- Clear questions and informative answers
- Frequent calls to action (CTAs) and opportunities for interaction
- Clear structure using blocks and paragraphs
- Genuine expertise rather than shallow statements
- Semantic richness (meaningful text) instead of constant keyword repetition
It is important that your text appeals not only to artificial intelligence but also to human readers. Hence the point about “semantic richness”: generative models don’t want to read the same keyword over and over again – and neither do your readers. Keywords are still useful, of course, because SEO and GEO complement each other, but optimisation has become much more natural. Humans and AI both understand synonyms and paraphrases, and both appreciate genuine thematic relevance, reader-friendly structure and opportunities for taking action.
So, don’t panic! We are more than happy to help you, if you are unsure how to implement your new SEO/GEO strategy. We have had the privilege of supporting many companies with their online projects. Whether you need a completely new website or just a few new landing pages, let’s discuss what’s important to you and what kind of SEO/GEO you need.
