FAQ

Diction provides translations in virtually every conceivable language combination, including all regional variants. Of course, some languages are requested more frequently by our clients. These include: German–English, English–German, German–French, French–German, French–English, English–French, German–Italian, Italian–German, English–Italian. But we also offer Romansh, Swedish, Polish, Ukrainian, Russian, Arabic, Korean, Chinese, Japanese, and many more. We also use the exact regional variant you need. For example, German for Switzerland or Germany, British or US English, French for French-speaking Switzerland, France, Canada, Belgium, etc.

With us, you get the perfect blend of people and technology.

“Empowering Communication” is our commitment to helping you create a strong, confident, and inspiring brand presence. We combine the power of language and technology to continuously optimise your communication – from workflow to content development to language refinement and translation. We hope that with the support of our consulting, planning, automation and our creative implementation, you can empower your multilingual communication for maximum impact in all your markets.

Almost all of them! We have specialists and subject-matter experts for every sector and industry. In the age of AI, it’s more important than ever that a real expert reviews AI output – not just for language quality, but also for content accuracy and domain-specific knowledge. After all, technical language varies greatly across industries. Whatever you need, we have the right match for you. We receive the most frequent requests (and therefore have the largest pool of professionals) in the following areas:

• Automotive industry
• Finance and corporate reporting
• Legal and compliance
• Watchmaking and luxury goods
• Advertising and marketing
• Education and economic development

Whether you need translations or editing for contracts, deeds, corporate reports, watch catalogues, art books, examination regulations, automotive legal texts, advertising flyers or more – you can rely on decades of expertise and top-tier resources.

If you’d like to start a language project or request a quote, simply give us a call or send us an email. We are always here for you.
Even easier: use our Diction portal. It lets you to manage every aspect of your collaboration with us: request quotes, place orders, update existing orders, add special requests, track the delivery status and manage invoices. If you have a very short text and don’t want to upload a document, simply enter the two or three sentences directly into a text field. Your order will be processed in seconds. The portal is part pf a comprehensive solution landscape, where you also have access to Diction AI if you’re interested.

Yes. As a Swiss company, we have experts for all Swiss languages and regional varieties. We offer translation, proofreading, and content creation in Swiss Standard German and all dialects. The same goes for Swiss French and Swiss Italian. Our editors and translators know the dialects, regional nuances and neologisms. Many influences from German and Italian can be found in Swiss French, such as “poutser” (from the German “putzen” – to clean) or “sans autre” (from the Italian “senz’altro” – without further ado). Just tell us your target audience – we’ll handle the rest.

First and foremost, by working with top specialists. Secondly, through multiple ISO certifications that set strict quality standards. We offer certified quality management, defined and transparent processes, high levels of data protection and strong information security. You can thus rest assured that we are passionate about delivering quality.

Our ISO 17100, ISO 27001, ISO 18587 and ISO 9001 certifications guarantee quality, security, and reliability across all processes. Here’s what each certification means:

ISO 9001 – certified quality management system: responsibilities and accountabilities, structures, and processes are clearly defined, binding, and transparently documented.
ISO 27001 – certified information security: an externally audited information security management system (ISMS) ensures binding, clearly documented guidelines.
ISO 17100 – requirements for translation services: the standard defines translator qualifications and ensures translation quality based on strict, objective criteria.
ISO 18587 – post-editing by qualified experts: the ISO standard ensures that post-editing meets the same standards as ISO 17100-certified translations.

Learn more about our certifications here. 

Translation means transferring a text fully from one language to another, while preserving meaning, style and context. This can be done by humans or AI – though greater human involvement usually results in better style and coherence 😉.
Editing involves reviewing a text in one language for accuracy, style, tone and logical flow. If you prefer minimal intervention, proofreading is the right choice – it focuses only on actual errors regarding spelling, grammar.
Post-editing means a human expert reviews machine-generated text to correct typical AI errors and raise quality to professional standards. Essentially, it’s a form of editing – but post- only applied to AI-generated translations (if needed), whereas traditional editing is for existing texts.

Absolutely. Our in-house team includes highly experienced specialists in translation, editing, post-editing, copywriting, language consulting, glossary creation and more. You can discuss any linguistic challenges with one of our native speakers, or collaborate with our in-house Language Consulting Managers to develop writing guidelines or define your tone of voice – they manage projects and handle the editing themselves. We’re happy to visit your office with our language professionals or answer any project questions via video call as well. Of course, we also work with a trusted network of highly qualified external experts – because our goal is always to select the best specialist for every project. Regardless of which language professional will be the best fit for your content – our in-house team is always there for you!

Of course! If you provide your glossary, we’ll integrate it to ensure translators and proofreaders consistently use the correct terminology. And if you don’t have one – or need it updated, cleaned up, or extended to other languages – we’ll gladly take care of that for you. We’ve helped numerous companies improve their in-house text production with tone of voice guidelines, writing rules and glossaries. Today, clear concepts and precise terminology are more important than ever, especially if you want to train not only people, but also AI.
If you’re looking for comprehensive, up-to-date terminology management that’s easy to use even for non-experts, you may also be interested in our Lexeri tool .

A translation memory stores your previous translations and suggests them whenever similar or identical sentences appear in future projects. Translators can then decide whether to accept the suggested translation, depending on the similarity of the new text and whether the context seems appropriate. This system saves all of us time and money. You can count on us not to start from scratch with every text. Standard phrases, taglines and legal notices are always translated in the same way, and outdated wording can be updated or removed. Translation memories are usually integrated into CAT tools. 

Absolutely, now more than ever. Our Diction AI tool for example incorporates your translation memory when generating text and is also trained with your terminology. This ensures your standard sentences, templates, and stored texts are applied in every AI translation.

If you would like to know more about translation memories, you can find further details here.

Integration works by linking your system to ours via a connector or API interface. You can use existing plug-ins or add-ons for e-commerce, DAM, PIM systems, and CMS to send your texts to our system through the Diction connector. The Diction connector is compatible with most middleware solutions. If you need technical specifications for connecting to our API, just contact us. We’ll also provide details on the available API endpoints. The Diction connector is flexible: if you need a particular add-on to send us your metadata, just let us know. We’ll work with you to find the perfect solution. Would you like to know more about our connector, such as supported exchange and file formats? Click here for more details.

When time is critical, Diction delivers fast – without compromising quality. We’re known across Switzerland for our high-quality express service.
However, not all express jobs are the same: some clients know days in advance that a text will need to be translated quickly at a specific time. If that’s the case, advance notice helps us allocate the best resources – ready exactly when you need them.

Even if an urgent project catches you (and us) by surprise, we can usually make it happen. Last-minute requests don’t make us panic (someone has to remain calm – and it may not be you 😉). However, it’s important to please let us know (by telephone, email or in the project portal) exactly when you need the texts. If you need 30 pages translated in 2 hours, we will work together to find a solution – for example, with your permission, we can split the text between several translators. AI speeds things up, but even machine translation can’t completely eliminate time constraints. So please give us as much time as you can. And if that’s still very little time, we’ll find a way together.

Diction AI is a constantly evolving AI translation tool that helps you create multilingual content quickly and easily. We train Diction AI with your company’s corporate language and terminology. With one click, you can add human post-editing to refine the text or to ensure top quality. Data security is a core feature of Diction AI: your data is stored exclusively in Switzerland. Many of our Diction AI users report that we were the only provider on their list that guaranteed this. The result: high-quality AI translations – fast and secure. Learn more and request a free consultation here.

Yes, people still work there – hello, there! And yes, this answer was written by a human, not by AI. Of course, we now use automated processes to optimise workflows and reduce costs. First and foremost, with the help of Diction AI, our translation tool, trained with your corporate language and easy to use in self-service mode. But the real game changer is the synergy between AI and human expertise. Our service approach “Plan. Create. Automate.” makes this possible: we plan and automate with you, so our translators, copywriters and proofreaders can make an even greater impact. Feel free to call us and see for yourself – real people are behind the work.

Translations for Switzerland must reflect the linguistic and cultural nuances of each target group. For legal texts, for example, varying legislation across cantons can influence the translation. Swiss Standard German, French and Italian differ significantly from the variants used in Germany, Austria, France and Italy. Many Swiss companies place strong emphasis on showcasing their Swiss identity, often through language. It is therefore best to make sure your language service provider offers native-speaking experts for the exact variants you need. When it comes to translation for Switzerland, quality is crucial. Swiss companies often demand the highest standards and expect top-quality results. So be sure to choose a language service provider with proven quality management. Here you can read more about the differences between Standard German for Switzerland and Standard German for Germany (Blog in German).